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The Research Source for Enterprise Learning and Talent Management
December 2008


In This Issue


Looking Ahead to 2009: Ten Predictions for Learning and Talent Management
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Every year we provide predictions for the coming year in order to facilitate planning. Last year, we anticipated the tremendous expansion in the talent management market and the evolution toward more collaborative solutions. But no one – not even renowned financial gurus – predicted our current economic state. Obviously, the economy will have dramatic influence on next year's predictions.

This article will highlight just a few of the trends we foresee. To get all ten predictions – and suggestions for dealing with their impact - download our complimentary report, Enterprise Learning, Recruiting and Talent Management 2009: Predictions for the Coming Year.

Budget cuts force restructuring of HR and L&D. In research for our recently published TalentWatch™, 26% of responding organizations are involved in major restructuring. Another 30% of respondents are in companies with a new top management team, and another 19% are going through a merger or acquisition. Reducing costs is now the top business issue for HR and L&D executives.

At the same time, the corporate training market shrunk by nearly 17% in 2008, the largest drop since we started our research.

The result is a focus on the centralization of HR and L&D functions to reduce costs and integrate training and capability development with talent management. We're also seeing staff reductions and layoffs of senior executives. Unfortunately, we'll likely see more of the same in 2009. See recent research report on learning in an economic downturn.

Succession Management Emerges as a Critical Issue. When a major business change occurs – whether it's reorganization, layoffs, or the departure of a key executive, succession plans give you the ability to rapidly identify key talent.

Unfortunately, our research shows that most companies have not yet instituted a complete succession process covering critical roles, and many still lack executive succession planning.

Talent-driven companies such as Goldman Sachs, IBM, and Cisco have thrived despite the economic climate. They do this by maintaining steady investments in the leadership development and succession management. On the flip side, we've seen front-page examples of companies without succession planning – such as Yahoo – and the business impact that comes with a leadership void. See recent blog on this topic.

Succession management will be a topic of great interest to corporate boards, business leaders, and Wall Street in the coming year. It should be high on your own list.

The LMS Market Continues to Grow and Shift in Focus. Most companies are now in their second or third LMS implementation, and most large organizations are now focused on consolidating LMSs to one centralized system. The software-as- a-service model has made it easy for companies of any size to implement an LMS.

However, while growth continues, customer need is causing the LMS market to expand into two different directions – an expensive proposition for solution providers.

On one hand, customers want the LMS to bolt onto the corporate talent management software system, so that all performance and development plans can directly access the organization's existing learning catalog. This has led every major LMS vendor to build out their own performance and talent management software.

At the same time, customers now realize that the LMS will never be a "destination location" for employees. In fact, logging into an LMS is typically an uninteresting – and often daunting – experience. Consequently, customers are now building learning or knowledge portals. These portals present a wide variety of information and tools in the context of an employee's job.

What this means is that the "bread and butter" functionality of LMSs is still critically important (in fact, you can't really run a training organization today without such support), but perceived by the customer as a given. Customers now are looking for portal-based architecture and talent management functionality.

The LMS market will remain important and strong in 2009. However, some vendors will struggle to determine in which direction to move their solutions.

Download our report today to see all ten predictions for 2009. The report covers social networking, Learning 2.0, training spending, career and capability management, performance management, talent management systems, learning in the multi-generational workforce, and recruiting tools and strategies.

Thanks for your ongoing loyalty and support. We look forward to working with you in 2009!

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In the News
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CLO
December 2008
Resolutions for Corporate Learning in 2009
By Josh Bersin

This has been a transitional year for corporate learning organizations. Read Josh's column for eight ways to maximize the impact of your learning programs in this time of change. Click here to read article.



T+D
December 2008
Lessons Learned: Using Competency Models to Target Training Needs
By Marjorie Derven

A critical way to assess and build skills is through competency models. Josh comments on the importance of competency models and discusses how they can be used to target training needs. Click here to read article.

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New Research for Members
Bersin Events

Learning Outsourcing Solves Critical Talent Challenges and Delivers Strategic Flexibility for Telstra
This case study examines how one global enterprise, Telstra, decided it needed to undergo a wholesale transformation of its business and its workforce in order to meet its customer's needs and to thrive. Download today.

Enterprise Learning, Recruiting and Talent Management 2009: Predictions for the Coming Year
Bersin & Associates – 10 predictions for enterprise learning, recruiting and talent management in 2009. Download today.

Measuring Cost and Value in Corporate Learning
How L&D groups can track costs and measure the value of their training programs. Download today.

The Training Investment Model: How to Allocate Training Investments for Optimum Business Impact
A proven model to allocate training investments for optimum impact and minimal cost. Download today.

High-Impact Leadership Development 2009: Best Practices, Vendor Profiles and Industry Solutions
This report answers key questions related to strategy, business impact and common challenges in leadership development, including case studies, vendor profiles, best practices and program models. Download today.

TalentWatch™: Fall 2008 – Corporate Talent Tightens in the Economic Slowdown
TalentWatch™ is Bersin & Associates periodic update on business trends in corporate talent. Download today.

A Keystone of Talent Management: United Stationers Grows Leadership Bench Strength through Strategic Succession Management
This report examines the progression and maturity of the United Stationers succession management program. Download today.

Global Sales Enablement: Cisco Systems Increases Sales Performance with Integrated Learning On-Demand
An in-depth look at the sales training best practices of a leading technology company. Download today.

Learning and Development during an Economic Downturn
Top strategies for cost-reduction in corporate learning in today's economy. Download today.

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Upcoming Events
Upcoming Events

Check out the latest Bersin & Associates' upcoming events! Click here to learn more about our webinars, briefings, member forum calls and conferences.

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Talent Management Newsletter

Bersin & Associates' Talent Management newsletter highlights research on: leadership development, performance management, competency management, recruiting, succession planning and the evolution of integrated talent management systems. Subscribe today!

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Enterprise Learning Newsletter

Bersin & Associates' Enterprise Learning newsletter highlights research on: the latest learning technologies, blended learning, the use of social networking, learning investments, and much more. Subscribe today!

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Analyst Corner
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By Josh Bersin
President

Learning and Talent in Today's Economy

Last week's Power Briefing in New York City gave us the opportunity to hear first-hand what learning and talent executives are going through these days. New York City is at the epicenter of current economic woes, so most of the individuals at our briefing were feeling strong effects.

Common concerns and pressures included shrinking budgets and staffs – accompanied by the expectation to do more; the need to improve operational efficiencies in all talent-related processes; and rapid implementation of programs to facilitate organizational changes.

Participants came with a variety of interests and needs. One executive had just assumed responsibility for talent management and was focused on building strong business cases for specific talent initiatives. Several executives were looking for ways to restructure and reorganize L&D teams to better integrate with talent management strategies.

Two people responsible for recruiting discussed how their technology company was reducing hiring by more than 60% and the implications for hiring.

Several were in the middle of technology implementations and seeking to drive ROI quickly. Almost all attendees were struggling with new competency management and leadership development initiatives. One senior learning executive had just reorganized himself out of a job and was seeking ways to add value as a consultant.

These individuals reflect what's happening across the entire country. In 2009, we all must be highly pragmatic and action-oriented. More than ever, we must keep a continual eye on the business.

Our 2009 research plan is designed to help guide you through this year of change. We have a broad series of research programs designed to help prioritize talent investments, reorganize for lower cost and greater impact, and find the most cost-effective solution provider for your needs. Our research will assist in identifying the processes, programs, and strategies that drive the greatest impact and on giving you the tools to measure and benchmark yourself against industry standards. Our case studies focus on giving you detailed, actionable examples of how other organizations deal with organizational change and manage talent programs.

Research members have access to a range of advisory services, as well.

Our upcoming research conference, IMPACT 2009: The Business of Talent™, will offer a variety of sessions to help you navigate current challenges – as well as a keynote panel featuring senior business leaders who will discuss in detail how talent plays into their business strategies.

The coming year is a critically important for our companies – and our profession. Now more than ever, we must show the business value of talent management and learning. We hope you'll continue to share your experiences with us and your colleagues and take advantage of our research community to support you in the months ahead.

Please feel free to send us your thoughts and comments.

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