| January 2009 Highlights
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2009 Corporate Learning Factbook Shows Training Spending Has Declined by 11% |
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 Over the last year, companies have cut training spending and staffing; changed training program priorities; moved to coaching, informal learning, collaborative activities, and other less costly training methods; and increased reliance on outsourcing.
One of the company's most popular annual studies, the 108-page 2009 Corporate Learning Factbook analyzes a wide range of metrics for corporate training, including: budgets, expenditures per learner, cost per student hour, program priorities, budget allocations, staffing sizes, staff to learner ratios, staff to total spending, technology usage and budgets, and outsourcing spending. The study is based on data collected through an August 2008 survey conducted in partnership with Training Magazine.
This year's research found that the U.S. corporate training market shrunk from $58.5 billion in 2007 to $56.2 billion in 2008, the greatest decline in more than 10 years. Average training expenditures per employee (which include training budgets and payroll) fell 11 percent over the past year – from $1,202 per learner in 2007 to $1,075 per learner in 2008. Staff resources also took a hit. In 2008, large companies employed 3.4 training staffers per 1,000 learners, down from 5.1 per 1,000 in 2007; mid-sized companies employed 4.9 staffers per 1,000 learners in 2008, compared to 7.0 staffers per 1,000 in 2007.
Karen O'Leonard, primary author of the study, will discuss findings and offer benchmarking guidance in an upcoming complimentary webinar, Spending and Staffing Trends for U.S. Training, scheduled for Tuesday, February 10, at 2:00 p.m. EST. Register today.
Members: The 2009 Corporate Learning Factbook is available at no cost. Download today.
Non-members: Copies can also be purchased for $595.
For more information, click here.
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| Announcing 2008 Learning Leaders Winners |
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 This week, Bersin & Associates announced 26 winners in its 2008 Learning Leaders® award program. Based on detailed criteria compiled over years of research, the Learning Leaders Program recognizes organizations which have developed and implemented effective and efficient approaches to employee learning and development resulting in significant business improvement.
“The 2008 Learning Leaders demonstrate ways in which enterprise learning has significant business impact -- something especially important in this difficult economy,” said Josh Bersin. “We found several common themes among winning organizations -- a strong alignment with their most urgent business problems, a focus on collaboration and informal learning, and a priority on adoption and change management. We believe that all training and development professionals can gain valuable insight from the Learning Leaders success stories.”
- Operational Program Excellence: Beers+Cutler, The Boeing Company, CA, Textron.
- Organizational Management Excellence: Freeman, Sun Microsystems, Telstra.
- Leadership Development Excellence: Sun Microsystems, Textron, The United States Air Force.
- Learning Initiative Excellence: KPMG LLP, Luxottica Retail, Vestas.
- Technology Excellence: Booz Allen Hamilton, Cisco, Sun Microsystems.
- Vendor Innovation: Allen Communications Learning Services, Brainshark, InnerWorkings, Kognito Interactive, Mzinga, NIIT, PDI Ninth House, Richardson, Saba, Suddenly Smart.
To receive a complimentary PDF copy, click here. We will send the report to you as soon as it is available. The print version can be pre-ordered now for $595 with delivery before February 15, 2009. To preorder, click here.
In addition, Learning Leaders Program partner, Elearning! magazine features the 2008 winners in its January 2009 issue. Elearning! will also feature the Learning Leaders in follow-on articles and in webinars throughout 2009.
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| Participate in our TalentWatch Research Survey |
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 TalentWatch™ is a new quarterly research publication designed to help organizations understand current trends and benchmarks in areas such as talent acquisition, talent readiness, leadership, and talent investments. Our mission is to provide HR and business leaders with the “big picture” on talent and its business impact.
The TalentWatch survey will take approximately 15 minutes to complete. To participate, you should have some involvement and insight into your organization's talent management processes.
In exchange for your time, you'll receive a complimentary copy of High-Impact Talent Management: State of the Market, a 29-page research report on trends and best practices from our talent management research program and a copy of TalentWatch Winter 2009 as soon as it's available.
Click here to take the survey
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| In the News |
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 Elearning!
January 2009
Learning Leaders 2008
The 26 winners of our annual Learning Leaders program include organizations in telecommunications, technology, the military, manufacturing, consulting and retail as well as providers of training solutions and services. You’ll find highlights and observations from our team of judges. Read article.
LX Briefing
January 2009
CLO in 2009: Chief Change Officer
By Josh Bersin
Josh writes that for learning and related talent management processes to be effective in today’s challenging environment, learning executives must shift from the role of learning leader to change leader. Read article.
Chief Learning Officer
January 2009
Podcasts: CLO-Radio
A few weeks ago, Josh Bersin and Elliott Masie, chair and CLO of the Masie Center’s Learning Consortium, sat down with Chief Learning Officer magazine’s editors to talk about the state of learning. In this series of podcasts for CLO Radio, you can listen to the full discussion on a range of topics – from the economic downturn and tightening budgets to learning priorities, technologies and strategies. Listen to podcasts.
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| New Research |
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 Learning Culture: The Federal Reserve Bank of Cleveland Uses Knowledge-Sharing and Social Learning to Meet Its Workforce Needs
This case study describes how the Federal Reserve Bank of Cleveland is successfully enabling learning on-demand by fostering a culture of knowledge-sharing.
Members: Download today.
The Corporate Learning Factbook 2009: Benchmarks, Trends and Analysis of the U.S. Corporate Training Market
This report provides the industry's most comprehensive source of benchmarking statistics on corporate training spending, staffing and programs.
Members: Download today.
Non-members: Available for purchase.
First-Ever Drop in e-Learning as Informal Learning Becomes Formal
This bulletin discusses how organizations can reduce training costs through coaching, collaboration and on-the-job training methods.
Members: Download today.
Join our research community to access these reports.
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| Analyst Corner |
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Managing Through a Recession
Josh Bersin
President
It's tough out there. We talk every day with learning executives grappling with spending and staffing constraints, corporate downsizing and restructuring, and highly uncertain business forecasts.
Over the last months, we have been focusing much research and analysis on how learning organizations can best weather the economic downturn. I'd like to highlight examples of resources available to research members and non-members.
Available to all are timely and relevant blog postings. For those looking for increased cost efficiencies, check out Yes, You Can Cut Training Costs and Training Budgets: What's in Your Wallet? Analyst Karen O'Leonard recently wrote two articles based on research related to the just-published 2009 Corporate Learning Factbook: Are Layoffs Really Worth It and E-Learning Takes a Hit.
Back in December, Elliott Masie and I sat down for a series of interviews with CLO Radio. The three resulting podcasts cover the economic forecast and how it impacts enterprise learning; what's ahead in 2009 and beyond; and learning technologies. In the conversations, we distill what we've learned from hundreds of learning executives and offer ways to use this information in your own planning.
For more detailed advice, research members can access bulletins such as The Training Investment Model: How to Allocate Training Investments for Optimal Business Impact and Learning and Development in an Economic Downturn.
Our upcoming research conference, IMPACT 2009: The Business of Talent, will offer learning executives a unique opportunity to learn best practices for adaptability and innovation from business and learning leaders across all industry segments. My research keynote will focus on the strategies that help companies thrive even in tough economic times.
Many research members are also taking advantage of our strategic services team, who can help you design a reorganizational strategy, consolidate corporate technologies, reallocate training investments and resources, and much more.
Space doesn't permit me to go further. To learn more about the research and services available to help you navigate this recession, please send an email to info@bersin.com or call 561 455 0622, ext. 223.
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